Blog
Operator guides, not tool marketing.
Long-form pillars on the two things I run daily: getting B2B email into the primary inbox, and getting brands named when buyers ask AI who to use. Doctrine from a live operation. Nothing invented, ever.
Cold email deliverability in 2026: the operator guide
Authentication, domain architecture, warm-up, sending doctrine and monitoring. The load-bearing layer of outbound, and why teams that skip it find out from a dead pipeline a month later.
Pillar · AEOAnswer engine optimisation: how B2B brands get named by AI
How ChatGPT, Perplexity and AI Overviews choose which brands to name, what the work actually is, and how to measure share of answers without vanity dashboards.
Pillar · AI outboundAI outbound systems: what to automate and what to keep human
Where agents genuinely earn their place in an outbound operation, where they quietly destroy reply rates, and how a 17-agent system divides the work between machine and judgement.